Algorithms and functionality for both Facebook and Instagram have been changing rapidly. And with these rapid changes users and businesses are fearing the unknown. Engagement has decreased, with the exception of that one “viral” post, if you’re lucky… New features have been added: Facebook Live, Instagram Live, Stories, and those features have been giving additional functionality – Filters, Locations, URL capabilities. All of this is both confusing and exciting. But what does it all mean for your social media accounts?
Recently there was a lot of chatter about Instagram’s release of stories. Had they neutered Snapchat? Had they copied their technology? And what did it mean for Snapchat?These questions aside Instagram Stories has opened a unique and significant opportunity for brands to utilize the platform. How so?
Most small businesses don't have the resources or know-how to implement a digital or content strategy. The most common result is a flow of content that is haphazardly implemented over the course of many unplanned posts on various platforms. In the end most of these businesses see no results and become frustrated and blame the social media Gods for their bad luck.
Getting creative on social media is a must. So thinking of creative ways to increase traffic, exposure, and build brand awareness should be a weekly thing for your business. One of the great ways to generate interest in your business is to run a social media contest. So let’s break down just how to do this:
Getting followers is no easy task. Businesses all over, in all industries have put an emphasis on growing their reach for 2017. But some are still striking out. While others are rounding the bases time and time again. It’s incredible important to grow your social media accounts. Whether that growth be massive or small incremental gains is up to you, but either way you need to be trending in the black or you’re just doing something wrong.
People do shop online. And people are looking for new brands while browsing social media. But social media is suppose to be a fun activity that consists of some humor, cool stories, Monday motivation, taco Tuesday's, meme's, and interesting ideas. You get the idea. When someone is trying to unwind and have a bit of fun, sponsored posts that aim to sell users a service are a huge turn-off.