The importance of loyalty in social media marketing can’t be underestimated. It’s relatively easy to attract a bit of initial attention through the use of captivating content, but if you don’t hold your followers’ attention, you’re bound to lose them. The real secret to success is keeping your followers around for longer, giving them more opportunities to bring more people to your brand, more opportunities to engage directly with you, and of course, more opportunities to buy what you’re selling.
There has been some significant shifts in the ways that consumers seek out and use customer reviews when choosing a local business. More people are looking to the internet to read consumer reviews than ever before. According to BrightLocal’s 2017 Local Consumer Review Survey, “97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day”.
Unclaimed Facebook pages - a problem that every business faces. It seems like they appear out of thin air and gain recognition by anyone searching for your business. But where do they come from? And how can you eliminate them?
The holiday season is filled with social posts about gifts bought, deals found, and negative reviews of poor customer service. Now like never before, brands and retailers have the ability to connect directly with their customers and create a more personal shopping experience.
Think of your various social media channels as your own little elves, and put them to work for you this holiday season. Utilize these tips and you’ll win the holiday retail battle while leaving your customers filled with joy.
If you have a love-hate relationship with online reviews, that’s completely understandable. On the one hand, you have loyal fans who rave about your business, and on the other, you have disgruntled customers who have a bone to pick.
Either way, online reviews are an essential component of every brand today, one that (like it or not) you cannot ignore. Managing your reviews during the holiday season is imperative because of the statistic I'll show you below.
If Facebook isn't already, it should be part of your companies marketing plan. If you want your business' content to reach consumers, having a presence on Facebook is a given. Although some of the younger demographics are passing up Facebook in favor of other social networks like Instagram and Snapchat, Facebook still dominates the market.