If Facebook isn't already, it should be part of your companies marketing plan. If you want your business' content to reach consumers, having a presence on Facebook is a given. Although some of the younger demographics are passing up Facebook in favor of other social networks like Instagram and Snapchat, Facebook still dominates the market.
There’s a lot to learn when you’re first getting started with social media marketing, and even when you’ve been doing it a while, there’s still more to learn. Rather than get overwhelmed with the things you don’t know, try choosing one or two new ideas to explore each week. Over time, you’ll improve your skills, build engagement with your customers, and hopefully boost sales and profits, too!