Not many brands are appropriately allocating their marketing resources to social media. And the number one reason for social media failure is lack of strategy. So how can you clean up your act and start fresh in 2017? Below are five things your business needs to do now in anticipation for 2017.
1. Research Social Media Influencers
The newest and hottest trend in all of social media marketing, influencers. It’s so hot that organizations are beginning to regulate it. An influencer is a person that has a large following and is therefore influential to that group. It’s your job to research influencers with 10K + followers and have them become brand ambassadors for you on social media. If you choose carefully, you’ll see immediate results.
2. Create a Content Library
Or have someone else create it for you. Are you struggling to find good content to share out? Are you struggling to create good content for your brand? The first step to a successful social media campaign is to make sure you have an abundant source of high quality content. So if you don’t have the time to create this content library, hire an agency to do it for you.
3. Maintain a Consistent Posting Schedule
It’s an absolute must to post regularly. That might mean 3 times per week 7 times per week or 14 times per week. Either way your users will get accustomed to this and will begin to expect this. If you start to disappoint, you will lose your following and lose their engagement. Also, posting frequently will help you stand out from the rest of the noise. You want to be a pillar in your user’s social media activities.
4. Automate with Tools
Social media tools can be super helpful for small, medium, and large businesses. It’s important to plan out content ahead of time so use a Social Media Platform to save time and organize your content. It’s also hugely important to interact with users across all platforms which makes it very important to house all of your in and out within one place as it saves your business time and allows you to respond to every single one of your customers.
5. Invest in Followers
Invest does not solely mean monetarily, though it’s smart to spend some money on your brands social media presence. Invest is a broad term. Invest time, energy, resources, people, outside agencies etc.… Reach out directly to your current and potential customers, give them special offers, respond to all of their comments (good or bad) and begin the process of humanizing your brand. If you or someone else is not “obsessed” with your social media presence than your brand is not going to strive.
Good luck, happy holidays, and we wish you a successful start to 2017!