The biggest flaw that retail grocers make on social media is managing one Facebook page for their entire grocery chain. Although you have plenty of customer engagement on your page, truth is it’s not your only page. You most likely have a user created page for each of your locations. Unclaimed, unbranded, and uncensored. Filled with reviews, check-ins, profanity, and brand slanderers. It’s a reality many grocers are unaware of, but it’s one that needs to be addressed.