When we think of online reviews the first things that comes to mind are Yelp, TripAdvisor, Google+. While the aforementioned platform's primary purposes are to serve as a review powerhouse, Facebook is gaining majority shares. As if Facebook wasn't powerful enough...
Consumers look to reviews first, before friends and family, when making a purchasing decision. And as Facebook gains momentum as a reviews generator they gain more and more power for businesses trying to market their products and locations.
Did you know that Facebook Reviews are growing 4X faster than reviews on it’s biggest competitor site TripAdvisor? And Yelp and Google+ are getting blown out even further… (Social Media Today)
Yes, that means that Facebook reviews are on the rise by a landslide, blowing away TripAdvisor, Yelp, and Google+. Crazy right? Yes, absolutely.
But what does this all mean for businesses?
It means having a good Facebook presence for all of your business locations is now a requirement.
If your online reputation is the number one factor during the decision making process for customers, and Facebook is quickly becoming the most dominant review generator, then Facebook is now the most important social media platform for your business.
If you’re a brick and mortar retailer you need a business page, and if you have multiple locations you now need a Facebook page for each of those locations.
With 80% of people saying that they are more likely to purchase from somewhere that has positive reviews on their Facebook page. Now more than ever your Facebook presence is a direct correlation to your bottom line.
And as Facebook leverages their power, businesses that have taken the time to update their pages and assure a good rating will be rewarded. Those who ignore it further, well we can only assume…