Most small businesses don't have the resources or know-how to implement a digital or content strategy. The most common result is a flow of content that is haphazardly implemented over the course of many unplanned posts on various platforms. In the end most of these businesses see no results and become frustrated and blame the social media Gods for their bad luck.
This however is no luck at all, it's simply not working because there is no strategy set in place for your content. The key is to spend some time planning a digital and content strategy for your business. We suggest one that has a direct call to action and a direct reason for the content you post. Your goal should be to influence, satisfy, and grow your online presence and hopefully convert those happy users into potential customers.
Here are a few steps to help you get started:
Step 1: Start answering these questions about what you'd like to do on social media:
· Who are you targeting?
· What message are you trying to convey?
· How can you convey this message through your content?
· How can you engage with your customers?
· How can your content add value to their daily lives?
· What type of influencers, contests, giveaways & ad spend can yield you the results you want?
Step 2: Begin the process of identifying how you can start game-planning once you’ve understood your initiatives and target audience:
· What kind of content does your target audience want or need?
· What type of content makes most sense to convey it? Is it video? Blogging? HQ photography?
· What will make this type of content engaging?
This will depend on your business type. If your business is trying to generate leads for social media help, what can you offer for free that will provide value to potential customers before you have even had a face to face or conversation via phone or email? And how can you get this valuable content in front of them?
Learn to add value to your customers lives without the intention of making a sale. This can be done in a variety of ways:
· Good blogging
· How to videos
· How to articles
The key is to give away before you receive.
Then find the right partners:
· Popular Websites
It’s incredibly important to make relationships and entice them to spread the word about your business.
Step 3: Create a team of people that can help you implement and refine this strategy.
This may be an internal team or an external team, but you will need a few people on this who understand targeting, content creation, and implementation. And even if you're strong in one or two of these areas, if you haven't taken advantage of this medium yet, chances are you still need a bit of help to get things going. This is a step not to be overlooked. If you’re having trouble putting the pieces together feel free to reach out to us for help.