There’s a lot to learn when you’re first getting started with social media marketing, and even when you’ve been doing it a while, there’s still more to learn. Rather than get overwhelmed with the things you don’t know, try choosing one or two new ideas to explore each week. Over time, you’ll improve your skills, build engagement with your customers, and hopefully boost sales and profits, too!
Read MoreThe best way to succeed in business is not your products or services but It’s your customer experience. And customers agree. According to a McKinsey study, 70% of buying experiences are based on how the customer feels they’re being treated.
Read MoreYou’ve taken a few cracks at Facebook Ad’s and burned a few hundred, maybe thousands of dollars in the process. Your business has written it off as an expense, and you’ve written it off as a useless way to generate sales for your business.
Read MoreIf you have a love-hate relationship with online reviews, that’s completely understandable. On the one hand, you have loyal fans who rave about your business, and on the other, you have disgruntled customers who have a bone to pick.
Read MoreAlgorithms and functionality for both Facebook and Instagram have been changing rapidly. And with these rapid changes users and businesses are fearing the unknown. Engagement has decreased, with the exception of that one “viral” post, if you’re lucky… New features have been added: Facebook Live, Instagram Live, Stories, and those features have been giving additional functionality – Filters, Locations, URL capabilities. All of this is both confusing and exciting. But what does it all mean for your social media accounts?
Read MoreHotels, restaurants, hiking equipment, mobile homes, you name it, consumers are turning to social media to make their final purchasing decisions.
Read MoreRecently there was a lot of chatter about Instagram’s release of stories. Had they neutered Snapchat? Had they copied their technology? And what did it mean for Snapchat?These questions aside Instagram Stories has opened a unique and significant opportunity for brands to utilize the platform. How so?
Read MoreMost small businesses don't have the resources or know-how to implement a digital or content strategy. The most common result is a flow of content that is haphazardly implemented over the course of many unplanned posts on various platforms. In the end most of these businesses see no results and become frustrated and blame the social media Gods for their bad luck.
Read MoreGetting creative on social media is a must. So thinking of creative ways to increase traffic, exposure, and build brand awareness should be a weekly thing for your business. One of the great ways to generate interest in your business is to run a social media contest. So let’s break down just how to do this:
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