Meet TracPoint's rising star, Audrey Boyer.
Audrey started her undergrad career at Johnson and Wales University as an Entrepreneurship major. Even though she enjoyed her courses at Johnson and Wales, she made the decision to transfer to Salem State University to pursue a degree in Business Administration. Entrepreneurship was still something she had an interest in but she decided to focus on Marketing instead. Some of her favorite courses included Business Policy and Strategy, Advertising, and Photography.
To expand her knowledge from the classroom to the real world, she began searching for Digital Marketing opportunities. As an avid social media and internet user, Digital Marketing involved utilizing those tools in the business world which made it the perfect career choice for her. Audrey says "I figured since I enjoy utilizing digital technologies personally so working in that industry would be fun and interesting."
Audrey joined TracPoint's small and fast-paced team as a part time intern but quickly rose to a full time employee as she proved her knowledge of marketing. Audrey says that this "was definitely a huge milestone, it was essentially the beginning of my career." As she shared her knowledge of the digital marketing world, she has also been able to learn new things by working with the IT and Sales departments on things such as SEO and API connections.
Audrey enjoys working at a small company like TracPoint because she is able to get hands on experience in every aspect of the company from graphic design to customer service. She says "It's not an average corporate office environment, so even though the work ethic is strong, we are able to dress casually, have fun and bring in our pets!"
In Audrey's spare time, she enjoys cooking, spending time with her family, boyfriend and friends. She also loves hanging out with her cat and rabbit, exploring new restaurants in the area, and occasionally photography. Someday she hopes that her ambition will make her dream of owning her own animal sanctuary a reality. But for now, she continues to make strides as TracPoint's Marketing Coordinator!