Serialized Coupons are the Holiday Shopping Trend

We're heading into the crazy holiday season which is the time you truly need your business to shine. November brings Black Friday, Small Business Saturday and Cyber Monday while December brings the obvious Christmas and Hanukkah holidays. 

This is the season when it's most important to advertise your products to the consumers!

So how do you attract consumers? COUPONS, COUPONS, COUPONS! People love discounts. Did you know that 96% of consumers use coupons and these consumers use a coupon in at least one of every four purchases? In fact, 97% of consumers actively look for deals when they shop. If you want to drive traffic to your store then you need to be offering exclusives to your customers that they wouldn't normally be able to get. 

How do you attract consumers while tracking these returns? DIGITAL SERIALIZED COUPONS! Serialization means you generate a specific barcode or promo code to be used only by the intended recipient. Using a digital serialized coupon module, like TracPoint, allows you to deploy your campaign across all of your social media channels while tracking redemptions within your own point of sale software to see how many consumers redeemed that awesome online offer. Your coupon is available with one click of a button on their device that virtually goes with them everywhere which makes it more likely that the consumer will stop by your store for that special holiday gift. 

Promote special deals and discounts with serialized coupons for Black Friday and start running your ads earlier that week for maximum results!

If you want to learn more about how to increase traffic this holiday season through serialized offers then schedule a meeting below! 


Brianna Figucia