Why Wireless Retailers Should Utilize Facebook

It’s 2018—you know the drill. It’s all about social. It’s no longer a thing of the past, its a MUST HAVE. This blog will dive into the various reasons of why and how Facebook will help your wireless store.

1. Who isn’t on Facebook?

   If there’s one thing you can count on, it’s that all smart companies are on social—specifically, and first and foremost, Facebook. This fact alone is a main reason why your company should make sure you have a Facebook presence, as your competitors are most likely already on the platform.

2. Engage with consumers

   Consumers flock to social media to follow their favorite brands. This is a way that you and consumers can create a dialogue and form a relationship. It is extremely important to humanize your brand and let them know that you care about their wants and needs and want to know how you can help in any way.

3. Recommendations/reviews

   Facebook is one of the main platforms that customers leave reviews on. However, the platform recently changed to only allowing “recommending” or “not recommending” the company instead of rating the company on a five point scale. Regardless, this is a way for customers to express their opinions about your products/service on a public forum. Reviews are essential to the growth of your company, as people are much more likely to buy from you if they see that people have had a good experience with you previously. By not having a Facebook page, this eliminates this growth opportunity.

4. Local Content

   Not only do you want to have a corporate Facebook page, but pages for your various store locations as well. This is where local content comes in, and can really expand your customer base. Consumers want to see specific promotions, events, etc. that their local store is offering, not just corporate content. They want to know what’s in it for them, and know they can get it right down the street. So, post that volunteer day you had with your coworkers, or the grand opening party you’re having for your store location. It’ll pay off!

5. Stay relevant

   To remain at the top of the minds of consumers, you should post frequently on Facebook. While they are scrolling through their feed, your brand’s post will come up which, even if it doesn’t warrant an action, will keep you relevant and at least keep them informed about what your brand is up to.

As you can see, Facebook is a must for your business. Using it frequently and growing your following will surely bring positive results. So, get to creating those pages!