How to Increase Facebook Followers
Every brand on Facebook is on Facebook for one reason - to (eventually) get more business. But getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app.
Regardless of the objective, there are a few steps that happen before Facebook fans can turn into real business. You have to first build an audience on Facebook, then drive inbound traffic to your website, then turn that traffic into qualified leads, and then nurture those leads into customers.
This blog is all about the very first step in this whole process: building an audience of fans who actually have an interest in what your company sells. If you recently set up your Facebook Page or could simply use a few pointers on how to get more Facebook Likes, this post is for you.
9 Ways to Get More Facebook Likes on Your Page
Step 1: Fill out your Facebook Page with searchable information.
To grow your number of Facebook fans, every section of your page should include content that's relevant and helpful, but also searchable. Remember: All of the content on your page will be indexed by search engines, helping you attract more Fans to your page.
By no means should you should go on a keyword-stuffing spree -- but you should spend time optimizing each section of your page with keywords appropriate for your business.
For example, once you’ve created your Facebook Page, make sure the About section of your page includes:
An overview of what your business has to offer
A link to your website
Any other information that will help prospects understand your business better
Step 2: Incorporate Facebook into your offline communication channels.
Have a physical storefront? Think about ways to encourage patrons to become Facebook fans. Here are some ideas to get you started:
Place stickers in your front windows promoting your page's name.
Include your Facebook URL on your receipts.
Run a promotion where customers who become Facebook fans on the spot get small discounts.
Let TracPoint help you by creating custom QR code flyers to prompt customers to like your Facebook page at the point of sale.
Step 3: Include Facebook Like Boxes on your website and blog.
Making your Facebook Page as discoverable as possible includes promoting your Facebook presence using the marketing channels you already have, and removing any barriers for existing contacts to like your page.
If you have a website or blog, use Facebook’s various social plugins to get people to 'Like' your page without having to go over to Facebook.com.
While Facebook's Like Button allows users to like individual pieces of content on the web and share them on Facebook, the Like Box is designed only for Facebook Pages. The Like Box is a great way to leverage social proof to amplify your page. It displays your page's number of Likes along with the faces of some of your Facebook fans. To implement it, visit this link and customize your button. Then, generate the code and embed it on your website, blog, and wherever else you'd like it to appear.
Step 4: Invite existing contacts to Like your page.
Chances are, you already have friends, family, and existing customers who would be more than willing to connect with your business on Facebook. All you need to do is ask. Whether in person, via email, or via Facebook, try asking for Likes and positive reviews. Just be cautious about over-promoting to uninterested connections.
Step 5: Invite employees to Like your page.
People are more likely to Like pages that already have some sort of following, and your employees can help your business build its initial numbers. After all, they are your strongest and most effective brand advocates.
Ask them to like the official Facebook Page. Then, encourage them to share, Like, and comment on the content your team posts on Facebook, too. Employees who really want to share the love might include a link to your Facebook Page in their email signatures or on their personal social media profiles.
Step 6: Post valuable content.
The best way to increase your following on Facebook is by treating your fans like people -- and that means consistently delivering content that is valuable to them. Delivering value really comes into play with the content you create and share with your fans, and how you interact with them.
It's all about building long-term relationships with your Facebook fans. They might not remember one individual post to Facebook, but if they notice you consistently publish high quality, helpful, and relevant posts to Facebook, they'll think of you as a valuable resource.
Step 7: Be active.
Getting more Facebook Likes isn't just about profile optimization and an initial push. To continue growing steadily, you need to maintain an active, ongoing presence.
Not only does this mean posting educational, insightful content on a regular basis, but it also means monitoring your presence and interacting with your fans. Ask questions, answer questions, and participate in discussions with those posting on your page. Find, follow, and build relationships with others in your industry. Create a presence worth following.
Step 8: Use Facebook Ads to expand your reach.
Growing your Facebook Likes organically is the best way to drive engagement and, ultimately, convert fans into customers. But if you have the budget for it, incorporating some paid advertising into your Facebook strategy can help augment the hard work you're already putting in.
Facebook offers a type of ad called a "Page Like Ad," which contains a CTA suggesting that users Like your Facebook Page. These ads can appear in users' News Feeds or in the ad column on the right-hand side of their web browser when they're on Facebook.
Still have questions? TracPoint is here to help! We offer insight into how you can maximize your resources and grow your online following.