How Wireless Retailers Should Utilize Content Marketing
Every wireless retailer markets their products and services. But, are you utilizing content marketing? What does this even mean? Basically, content marketing “focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and to drive profitable customer action” (HubSpot). In less technical terms, it means getting your best content out there that your customer’s really care about to hopefully engage them with your brand. This blog gives an overview of some key elements within this strategy.
The basic principle of content marketing is that your audience is EVERYTHING. You want to understand their values and how you can help educate them on what your company stands for. This helps create a relationship with your audience which then creates a bond of trust—which is essential to your company’s growth.
So, what are some ways to distribute content to your visitors, leads, customers, and promoters?
· Web pages
· Social media
· Print collateral
· And more!
You can even use the same content across multiple platforms if you know how to position it correctly.
But, what about the process? There are nine main steps in creating an effective content marketing process for your company.
STEP 1: The power of storytelling
Every wireless retailer has a story. What’s yours? Spread the word so customers know what you stand for and what message you support. Many customers resonate with a brand based on this aspect alone.
STEP 2: Generate content ideas
Let’s face it, you can’t utilize content marketing without content. Develop a process for creating content ideas. The most successful content marketers have these types of processes, as they keep them organized, and help get those creative juices flowing.
STEP 3: Make a plan
This may seem obvious, but all content creation needs to be planned out from its inception, to its actual posting. Not only will this keep you more organized and accountable, but it will ease the process of creating content as well.
STEP 4: Build a content creation framework
This means having a specific structure that you use to create content every time. Before any content goes live, you want to set your timeline, and review and edit. It all goes back to planning.
STEP 5: Become an effective writer
The first impression a customer gets of your business comes through your writing. Make sure it’s a good one! If you can’t communicate properly, you face the risk of losing prospects and even current customers. Learn about the ways your customers like to be communicated to best and put those into practice.
STEP 6: Repurpose, reuse, recycle!
There’s nothing better than being able to reuse a piece of content that had success in the past. So, when you’re struggling for a new piece of content, go digging through your old stuff and pluck out your best work. This allows you to post content at a quicker pace and utilize multiple platforms.
STEP 7: Don’t just post, promote!
A good rule of thumb is to spend 40% of your time creating your content and 60% promoting it. What’s the point of creating content if no one knows it’s out there? Promoting is an essential part of content marketing.
STEP 8: Analyze and measure
You’ll want to track your engagement to measure the success of your content. This will allow you to evaluate if you are reaching your customers, and if you aren’t, how to adjust.
STEP 9: Have a growth-marketing mentality
Be creative! Set yourself apart from your competition in any way you can. The more unique the better.
Got it? It may sound like a lot of work on your part, but the engagement and relationship you will create with consumers will launch your company forward in ways you may never have imagined.