The Power of Storytelling

This post discusses the importance and impact storytelling has on consumers. How do you deliver an impactful story a consumer won’t forget? What are the essential ingredients to these types of stories? Read on to learn more.

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Learning to Grow at Inbound—Key Takeaways to Incorporate in Your Business

This post is about Inbound, hosted by the company Hubspot, which is a media platform and annual event that is designed to help companies learn how to transform their marketing techniques into those that are centered around "delighting" customers. With speakers like Michelle Obama and Shonda Rhimes, Inbound strives to share inspirational stories of people and brands that go beyond the norm in their industries. After attending the 2018 conference and sitting in on various sessions, there were many takeaways that are must-haves in your own business.

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How to Increase Facebook Followers

This post is all about the very first step in this whole process: building an audience of fans who actually have an interest in what your company sells. If you recently set up your Facebook Page or could simply use a few pointers on how to get more Facebook Likes, this post is for you.

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Why the Quality and Quantity of Positive Reviews Matter

There was a time when word of mouth was the only way a business was recognized besides paying for advertisements.Today, 85% of consumers trust online reviews as much as personal recommendations. The internet has made it easier for consumers to share their opinions and experiences about everything and anything.

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10 Tips for Creating Riveting Content

We’ve all been there. Staring at a computer screen, willing words to form coherent sentences on the blank page in front of us. Writing content can be a daunting task. How do you engage your customers while staying informative and maintaining your brand identity? While there’s no magic formula, incorporating the tips below will elevate the quality of your content, ultimately making your potential customers more inclined to engage with your business.   

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