How can your brand stand out from the noise? How can your brand create a competitive edge utilizing social media? One major factor is interaction. Social media has become a very effective communication tool for individuals and brands. Most brands use it as a way to collect data, get information from their customers, and use it as a listening tool to continually improve their product or business.
Read MoreSome brands get social media right, while others get it wrong. Then there is most of us somewhere in the middle, getting some things right and other things wrong. The question is where does your business stand? These five misconceptions for brands on social media may to answer this question.
Read MoreThere are now 60 million business Facebook Pages, and 4 million of those pages are now advertising on the Facebook platform (Venture Beat), some of which are using the platform as their sole online presence. Because of Facebook’s high search-ability, businesses have realized that having a strong Facebook presence is equal to, if not more effective than, having their own web presence.
Read MoreI have the same, sometimes painful, conversation with small businesses on a weekly basis. Business X is a small company with minimal resources that is interested in generating business on social media but hesitant because their past efforts haven’t yielded anything.
Read MoreB2B marketing on social media is nearly a must-do for 2017. With more and more competition and more advanced social media platforms, the time is now for your business to start marketing on social.
Read MoreGone are the days of building an organic audience through content. Now, paid advertising is the only true way to build a client base through content on the Facebook platform.
Read MoreBeing a brand on social media is tough, but it doesn’t have to be. Coming from somebody who manages a personal brand and several business brands, growing and maintaining the latter takes a lot more effort and data.
Read MoreHow do we think? Differently. Why can’t you figure us out? It’s complicated. But here is a rundown on who millennials are to help you get on the right track.
Read MoreHave you ever been constantly tagged in the same promotional event on Facebook by the same people? Have you come across people and brands begging you to buy their product or try their services? Have you ever been more annoyed by these people and promotions?
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