Some brands get social media right, while others get it wrong. Then there is most of us somewhere in the middle, getting some things right and other things wrong. The question is where does your business stand? These five misconceptions for brands on social media may to answer this question.
Read MoreAs a millennial, marketer, consumer, blogger, and consistent social media user, I ask all retailers one question: what are you doing on social media? Are you haphazardly posting forced content? Fumbling around to figure out who is going to manage it? Confused as to what new platforms are relevant and what an engaging campaign is comprised of? Do you still think managing one corporate page without location pages is enough? For the vast majority of retailers, all of these questions I’ve posed ring true to some degree. And that couldn’t be more of an issue.
Read More1. Spend As Little As $1 A Day And Still Get Results
The minimum spend on Facebook advertising in the United States is only $1 a day. However, even with this small budget, you can reach thousands of people that meet incredibly specific targeting criteria. You would be lucky to get one click a day in AdWords for that sort of spend. With multiple bid types available, you can choose the most appropriate bidding structure for your campaign objectives.
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