While the retail grocery channel is undergoing a whirlwind of change, the consensus I get from industry professionals is that the only certainty about the future of grocery is uncertainty. But the key to forecasting the coming trends is taking a deeper look into what is changing the industry.
Read MoreAlthough digital and social media marketing are the growing trend, the retail grocery industry is still allocating over 85% of their marketing funds to television, radio, newspaper, direct mailing, and in store marketing material. Thus leaving less than 15% of their budget for digital methods. The emphasis on digital and social are growing with 71% of companies increasing their marketing budgets this year (Webbiquity) and 78% of companies admitting they have a dedicated social media team. (Iscoop) The looming concern is how to strategize these new methods and create successful campaigns.
Read MoreAs a millennial, marketer, consumer, blogger, and consistent social media user, I ask all retailers one question: what are you doing on social media? Are you haphazardly posting forced content? Fumbling around to figure out who is going to manage it? Confused as to what new platforms are relevant and what an engaging campaign is comprised of? Do you still think managing one corporate page without location pages is enough? For the vast majority of retailers, all of these questions I’ve posed ring true to some degree. And that couldn’t be more of an issue.
Read MoreThe biggest flaw that retail grocers make on social media is managing one Facebook page for their entire grocery chain. Although you have plenty of customer engagement on your page, truth is it’s not your only page. You most likely have a user created page for each of your locations. Unclaimed, unbranded, and uncensored. Filled with reviews, check-ins, profanity, and brand slanderers. It’s a reality many grocers are unaware of, but it’s one that needs to be addressed.
Read More1. Spend As Little As $1 A Day And Still Get Results
The minimum spend on Facebook advertising in the United States is only $1 a day. However, even with this small budget, you can reach thousands of people that meet incredibly specific targeting criteria. You would be lucky to get one click a day in AdWords for that sort of spend. With multiple bid types available, you can choose the most appropriate bidding structure for your campaign objectives.
Read More
