I’ve figured out the secret to fulfilling the needs of Millennial shoppers. They are simply looking for something convenient, affordable, gourmet, unique, flavorful, healthy, and current. Ok, so not that simple. But there is a way to gauge these preferences and leverage them.
Read MoreAs a millennial, marketer, consumer, blogger, and consistent social media user, I ask all retailers one question: what are you doing on social media? Are you haphazardly posting forced content? Fumbling around to figure out who is going to manage it? Confused as to what new platforms are relevant and what an engaging campaign is comprised of? Do you still think managing one corporate page without location pages is enough? For the vast majority of retailers, all of these questions I’ve posed ring true to some degree. And that couldn’t be more of an issue.
Read More1. They Want to Try the Flavor of the Week
Millennials are promiscuous, they're exposed to millions of recipes, cuisines, options, and ideas. And they are much more likely to try new things than previous generations. They want what’s new, fresh, and trending. Whether it be the newest craft beer, the freshest organics, or the trendiest snack foods. Millennials are on a constant mission to explore flavors and they’re willing to find the money to indulge in these experiences.
Read MoreHave retailers ever had more competition? As if grocers weren’t having a hard enough time competing with the influx of additional brick and mortar supermarkets, now they’re faced with the growing e-commerce trend (groceries being ordered online). And the demographic most responsible for creating this dilemma? Generation Y! The millennial shoppers are changing the way brands are marketing themselves and forcing retailers to take a unique, more open-minded approach to doing business.
Read MoreAs a millennial, marketer, consumer, blogger, and consistent social media user, I ask all retailers one question: what are you doing on social media? Are you haphazardly posting forced content? Fumbling around to figure out who is going to manage it? Confused as to what new platforms are relevant and what an engaging campaign is comprised of? Do you still think managing one corporate page without location pages is enough? For the vast majority of retailers, all of these questions I’ve posed ring true to some degree. And that couldn’t be more of an issue.
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