The average Americans attention span is 8 seconds. And we can't imagine that number will grow larger. For advertisers this can be daunting. And this means a lot to your business. Getting the attention of users on social media is growing harder and harder. And with all of the noise it's important now more than ever to be heard. So what steps can you take to be heard to successfully gain the attention of customers on social media?
Read MoreWelcoming the holiday season is a tall task for retailers. Foot traffic is increasing, promotions are heating up, and the workload is through the roof. Executing a successful 4th quarter can be the difference between having a good year versus having a great year and that is exactly why you need to do everything possible to ensure that the quarter is a success. One of the variables this season is social media promotions on Facebook.
Read More70% of Consumers are looking at online reviews before making a purchase (Fortune) And if you’re slinging gadgets this holiday season that is a big deal! It’s a number that has to have you looking into your brands online reputation because reviews matter now more than ever.
Read MoreBetter late than never. Being fashionably late to the social media party is not something to boast about, but it’s also not the end of the world. Getting started on social media takes some planning and execution. But like any initiative with the proper knowledge and organization making social media happen effectively is possible.
Read MoreYou’ve created good content, you’ve put forward online promotions, and you’ve boosted your location pages. Great work! But there is one component of social media that is still missing. Getting your store reps and employees involved and getting them to push your pages to the customers that are shopping your store is the most overlooked idea of growing retail business social media pages.
Read MoreEngaging with your customers can be a difficult process, especially while trying to maintain authenticity. Though the process can be tough there are ways to make this activity a bit less daunting a lot more effective.
Read MoreHow can your brand stand out from the noise? How can your brand create a competitive edge utilizing social media? One major factor is interaction. Social media has become a very effective communication tool for individuals and brands. Most brands use it as a way to collect data, get information from their customers, and use it as a listening tool to continually improve their product or business.
Read MoreSome brands get social media right, while others get it wrong. Then there is most of us somewhere in the middle, getting some things right and other things wrong. The question is where does your business stand? These five misconceptions for brands on social media may to answer this question.
Read MoreThere are now 60 million business Facebook Pages, and 4 million of those pages are now advertising on the Facebook platform (Venture Beat), some of which are using the platform as their sole online presence. Because of Facebook’s high search-ability, businesses have realized that having a strong Facebook presence is equal to, if not more effective than, having their own web presence.
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