Social Media and SEO go hand and hand. If you optimize one you optimize the other by default. In the ever growing market of businesses both your social media presence and your SEO is tremendously important to your businesses growth and success.
Read MoreNot many brands are appropriately allocating their marketing resources to social media. And the number one reason for social media failure is lack of strategy. So how can you clean up your act and start fresh in 2017? Below are five things your business needs to do now in anticipation for 2017.
Read MoreSocial media is influencing everything. From the presidential elections to purchasing habits, whether we want to admit it or not social media is driving change. Brands should be jumping on this opportunity. You can now speak directly to your customers, you can now create a base for your brand to be viewed and reviewed, talked about, liked, and shared. You can now influence many from your cell phone or laptop from anywhere at anytime. But still businesses are making crucial mistakes that are destroying their online reputation and hurting their bottom line.
Read MoreThe average Americans attention span is 8 seconds. And we can't imagine that number will grow larger. For advertisers this can be daunting. And this means a lot to your business. Getting the attention of users on social media is growing harder and harder. And with all of the noise it's important now more than ever to be heard. So what steps can you take to be heard to successfully gain the attention of customers on social media?
Read MoreWelcoming the holiday season is a tall task for retailers. Foot traffic is increasing, promotions are heating up, and the workload is through the roof. Executing a successful 4th quarter can be the difference between having a good year versus having a great year and that is exactly why you need to do everything possible to ensure that the quarter is a success. One of the variables this season is social media promotions on Facebook.
Read More70% of Consumers are looking at online reviews before making a purchase (Fortune) And if you’re slinging gadgets this holiday season that is a big deal! It’s a number that has to have you looking into your brands online reputation because reviews matter now more than ever.
Read MoreBetter late than never. Being fashionably late to the social media party is not something to boast about, but it’s also not the end of the world. Getting started on social media takes some planning and execution. But like any initiative with the proper knowledge and organization making social media happen effectively is possible.
Read MoreYou’ve created good content, you’ve put forward online promotions, and you’ve boosted your location pages. Great work! But there is one component of social media that is still missing. Getting your store reps and employees involved and getting them to push your pages to the customers that are shopping your store is the most overlooked idea of growing retail business social media pages.
Read MoreEngaging with your customers can be a difficult process, especially while trying to maintain authenticity. Though the process can be tough there are ways to make this activity a bit less daunting a lot more effective.
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