Why Traditional Marketing Strategies on Social Media Don't Work

Although digital and social media marketing are the growing trend, the retail grocery industry is still allocating over 85% of their marketing funds to television, radio, newspaper, direct mailing, and in store marketing material. Thus leaving less than 15% of their budget for digital methods. The emphasis on digital and social are growing with 71% of companies increasing their marketing budgets this year (Webbiquity) and 78% of companies admitting they have a dedicated social media team. (Iscoop) The looming concern is how to strategize these new methods and create successful campaigns.

social mediaB MacFebruary 24, 2016social media, digital marketing, tipsComment

Teaching an Old Dog New Tricks: Social Media Customer Service 101

Customer service is a growing concern of mine, especially referring to larger companies who’ve “brilliantly” cut costs by outsourcing their call centers overseas. I know all of you have spent precious hours of your life conversing with “Steve” from Mumbai to solve an issue or make a formal complaint. Unfortunately, the number one reason loyal customers switch brands is a direct result of poor customer service. Whether it’s long wait times, broken English, or no response at all, customers are leaving brands they’ve been with for years because they do not feel like VALUED customers anymore. This will only get worse as statistics show that millennial shoppers have a much lower tolerance for bad customer service. There is also a growing and unavoidable trend of customers hitting the social media newsfeeds to speak of their experience and frustration with people, companies, and brands. Not to mention 76% of customers stop doing business with a brand that they’ve had a bad experience with. (Ovum)

social mediaB MacFebruary 24, 2016social media, customer service, tips, groceryComment

How To Get Millennials Talking About Your Store

As a millennial, marketer, consumer, blogger, and consistent social media user, I ask all retailers one question: what are you doing on social media? Are you haphazardly posting forced content? Fumbling around to figure out who is going to manage it? Confused as to what new platforms are relevant and what an engaging campaign is comprised of? Do you still think managing one corporate page without location pages is enough? For the vast majority of retailers, all of these questions I’ve posed ring true to some degree. And that couldn’t be more of an issue.

social mediaB MacFebruary 24, 2016millennials, social media, customer service, digital marketingComment

The Mistake of Having One Company Page for Multiple Retail Locations.

The biggest flaw that retail grocers make on social media is managing one Facebook page for their entire grocery chain. Although you have plenty of customer engagement on your page, truth is it’s not your only page. You most likely have a user created page for each of your locations. Unclaimed, unbranded, and uncensored. Filled with reviews, check-ins, profanity, and brand slanderers. It’s a reality many grocers are unaware of, but it’s one that needs to be addressed.

social mediaB MacFebruary 1, 2016social media, digital marketingComment

5 Reasons to Advertise on Facebook

1. Spend As Little As $1 A Day And Still Get Results

The minimum spend on Facebook advertising in the United States is only $1 a day. However, even with this small budget, you can reach thousands of people that meet incredibly specific targeting criteria. You would be lucky to get one click a day in AdWords for that sort of spend. With multiple bid types available, you can choose the most appropriate bidding structure for your campaign objectives.

social mediaB MacAugust 5, 2015digital marketing, social media, advertising Comment

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