Black Friday is just around the corner, and any retailer knows that’s the day when holiday shopping season officially begins. Here are some Black Friday marketing tips to help you stand out.
Read More
If Facebook isn't already, it should be part of your companies marketing plan. If you want your business' content to reach consumers, having a presence on Facebook is a given. Although some of the younger demographics are passing up Facebook in favor of other social networks like Instagram and Snapchat, Facebook still dominates the market.
Read More
Although digital and social media marketing are the growing trend, the retail grocery industry is still allocating over 85% of their marketing funds to television, radio, newspaper, direct mailing, and in store marketing material. Thus leaving less than 15% of their budget for digital methods. The emphasis on digital and social are growing with 71% of companies increasing their marketing budgets this year (Webbiquity) and 78% of companies admitting they have a dedicated social media team. (Iscoop) The looming concern is how to strategize these new methods and create successful campaigns.
Read More
Customer service is a growing concern of mine, especially referring to larger companies who’ve “brilliantly” cut costs by outsourcing their call centers overseas. I know all of you have spent precious hours of your life conversing with “Steve” from Mumbai to solve an issue or make a formal complaint. Unfortunately, the number one reason loyal customers switch brands is a direct result of poor customer service. Whether it’s long wait times, broken English, or no response at all, customers are leaving brands they’ve been with for years because they do not feel like VALUED customers anymore. This will only get worse as statistics show that millennial shoppers have a much lower tolerance for bad customer service. There is also a growing and unavoidable trend of customers hitting the social media newsfeeds to speak of their experience and frustration with people, companies, and brands. Not to mention 76% of customers stop doing business with a brand that they’ve had a bad experience with. (Ovum)
Read More