Content calendars are exactly what they sound like, a way to plan and organize upcoming content. You don’t want to be scrambling around last minute to come up with a clever and unique piece of content. It’s more important now than ever to have a social media content calendar to support your greater social media marketing plan.
Read MoreBoth digital marketing and print marketing have changed tenfold in the past couple of years. As computers have become more prominent businesses have slowly moved away from print. Here are a few reason why both types of marketing have unique values and still are effective.
Read MoreWe are living in a time dominated by digitalization and we tend to focus more on the online medium and have misconceptions about using printed advertisement as a channel. Nowadays we tend to invest more money in online advertising, because we think that print is not working anymore.
Read MoreUp until a year ago it may have seemed impossible that something could replace the almighty native mobile app. However, it’s now becoming pretty clear that Progressive Web Apps are on the rise and native apps are on the way out.
Read MoreThe importance of strong design and social posts are often overlooked by companies. Though many think this topic is irrelevant, professional designers and marketers may disagree. The importance of design closely relates to a few major topics, brand, visibility, and may even lead to conversion.
Read MoreYour Competitors Are Going Mobile—Here’s Why You Should Too
Read MoreThe importance of loyalty in social media marketing can’t be underestimated. It’s relatively easy to attract a bit of initial attention through the use of captivating content, but if you don’t hold your followers’ attention, you’re bound to lose them. The real secret to success is keeping your followers around for longer, giving them more opportunities to bring more people to your brand, more opportunities to engage directly with you, and of course, more opportunities to buy what you’re selling.
Read MoreThere has been some significant shifts in the ways that consumers seek out and use customer reviews when choosing a local business. More people are looking to the internet to read consumer reviews than ever before. According to BrightLocal’s 2017 Local Consumer Review Survey, “97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day”.
Read MoreUnclaimed Facebook pages - a problem that every business faces. It seems like they appear out of thin air and gain recognition by anyone searching for your business. But where do they come from? And how can you eliminate them?
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