This post is about Inbound, hosted by the company Hubspot, which is a media platform and annual event that is designed to help companies learn how to transform their marketing techniques into those that are centered around "delighting" customers. With speakers like Michelle Obama and Shonda Rhimes, Inbound strives to share inspirational stories of people and brands that go beyond the norm in their industries. After attending the 2018 conference and sitting in on various sessions, there were many takeaways that are must-haves in your own business.
Read MoreThis post is all about the very first step in this whole process: building an audience of fans who actually have an interest in what your company sells. If you recently set up your Facebook Page or could simply use a few pointers on how to get more Facebook Likes, this post is for you.
Read MoreThe dictionary definition of a hashtag is : “A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.”
Read MoreContent marketing is not a new concept.
Read MoreThere was a time when word of mouth was the only way a business was recognized besides paying for advertisements.Today, 85% of consumers trust online reviews as much as personal recommendations. The internet has made it easier for consumers to share their opinions and experiences about everything and anything.
Read MoreOur world is cluttered with online noise. Every website we go to, we scroll through hundreds of ads, whether you realize it or not. That’s why the power of print is at an all time high.
Read MoreWe’ve all been there. Staring at a computer screen, willing words to form coherent sentences on the blank page in front of us. Writing content can be a daunting task. How do you engage your customers while staying informative and maintaining your brand identity? While there’s no magic formula, incorporating the tips below will elevate the quality of your content, ultimately making your potential customers more inclined to engage with your business.
Read MoreContent calendars are exactly what they sound like, a way to plan and organize upcoming content. You don’t want to be scrambling around last minute to come up with a clever and unique piece of content. It’s more important now than ever to have a social media content calendar to support your greater social media marketing plan.
Read MoreBoth digital marketing and print marketing have changed tenfold in the past couple of years. As computers have become more prominent businesses have slowly moved away from print. Here are a few reason why both types of marketing have unique values and still are effective.
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